Jelly Belly
As a kid, I used to take a handful of Jelly Bellys, close my eyes, pick one out of my hand, and wait for the element of surprise as my taste buds savored the sweetness.
I’d like to think it was Jelly Belly that made my life full of wonder.
OOH
Jelly Belly is the candy that reminds us anything is possible, bringing thrill in the tiniest, silliest ways. Every bean is a chance to discover something new, from wild flavor combos to sweet little surprises. It’s not just candy, it’s a pocket-sized adventure.
Possibilities in every bean.
Social
Activation
#MyJellyBelly
What if we said there’s an opportunity for someone to create a limited-edition jelly bean flavor?
Jelly Belly enjoyers can take to social media and show us their perfect Jelly Belly match and give it a name. One legendary mixologist will be chosen as the winner, and their flavor will be produced as a limited-edition Jelly Belly, complete with their name and story featured on the pack.
Brand Partnership
with Candyland
AD: Grace Adduci
Experiential
It’s like Cloudgate, but sweeter.
Sweetgate is a Cloud Gate–sized Jelly Bean that people can walk into and discover a world of flavor. Guests can taste different flavor combos, play bean bag toss and win prizes, and snap photos in a jelly bean pit. Whatever you do in Sweetgate is a brand new experience!
Celsius
Zoo