Celsius

If you like caffeine but aren’t an energy drinker, may I guess why? Probably because most of them taste… gross. Kinda like Chernobyl in a can.

So we stripped it down. Celsius “Nude” is a flavor-free energy drink. It’s like water, but with everything you need to get you through the day.

This social first campaign celebrates iconic nudity by placing the can into instantly recognizable moments, keeping it bold, tasteful, and unapologetic.

Bare energy.

Craigslist

Social

Sorry, Kim K., but you were the very first person we thought of when brainstorming some iconic sexy/sultry/nude moments…

Social Spot

with Bella Hadid

Open on Bella Hadid in a dressing room, on her phone while her makeup is being done. Bella breaks the fourth wall.

Bella: I love the energy, but I can't stand the taste of typical energy drinks.

Cut to a medium shot of Bella taking a sip of Celsius Nude

Bella: Luckily for me, Celsius knew exactly what to do for minimalist girlies just like me.

The makeup artist finishes the final touches of Bella's makeup. Bella stands.

Bella: Celsius Nude-- it tastes like nothing--just bare energy.

Close on Bella placing the Celsius can on dresser, she walks out of frame.

AD: Jessica Gordon
CW: Mary Kay J. Floyd, Michael Smaniotto

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