Sandy Hook Promise

OOH

We didn’t create them—the people did. Gen Zers submit videos of themselves answering the question: “Where were you when the Sandy Hook shooting happened?”

The older generations may remember where they were when the planes hit the towers, but how about when 20 children, plus six school staff, were innocently robbed of their lives?

Does the number 26 pull you back into a frozen moment of desolation? Because for the younger population, it does—and that’s when we realized that Sandy Hook became Gen Z’s 9/11.

Flashbulb Memories

AD: Jessica Gordon
CW: Mary Kay J. Floyd, Angie Pickering

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